Super Tuesday:

 

Just like any iconic food-related days, we wanted to have a Monginis day.

Monginis created the now well-known: “Super Tuesday”! This day has brought happiness into many homes and to many occasions; but what exactly is it?

 

“Super Tuesday” is a joyous day where Monginis grants its consumers offers they can’t miss! These can include free product choices, ready-made product giveaways and more.

 

This reassures our message of always putting our consumers first and prioritizing being part of their celebrations and happiest moments.

 

Our “Super Tuesday” was created to keep our consumers interested, satisfied and heard.

 

This campaign has made a huge influence starting from its colorful yellow designs and smiley cheerful faces, its fun jingle, the danglers, store decorations, packaging, and the amazing staff’s uniforms.

 

What this campaign was able to change, is the way many businesses approached offers and customer appreciation. Many well-known names have followed the steps of Monginis by offering their clients constant discounts and bundles on a certain day of the week.

 

We are proud to confidently say we have and are still making our mark in the market and making a visible change not only within our organization, but also within the Egyptian retail food market.